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RICK BERMAN
President of Berman and Company
Mr. Berman's "Fighting Back" presentation conveyed an up-to-the-minute report on the status of his firm's comprehensive media relations/marketing plan for our industry advocating the positives of the sun. Check out these sites:
www.sunlightscam.com
www.trusttanning.com
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Rick Norvell
Norvell
One of our vendors who spoke about their new 2008 product line at the show! |
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Luke & Lori Goeluke
Aruba Tanning
One of our many awesome salons who visited our event and had a great time! |
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Crystal Brown
American Sun model autographs posters!
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OTHER EVENTS
PANEL DISCUSSION: This open forum allowed attendees to discuss the tougher issues of running a successful suntanning operation in today's marketplace. The panel consisted of various manufacturer reps, industry regulators, salon professionals & staff from both American Sun & Forever Tan
EDUCATIONAL WORKSHOPS: Several of the world's best product makers gave individual classroom sessions discussing their products, the technology behind them and many unique pointers to making these products work in any salon application.
SALON CERTIFICATION CLASS: Trace Alford conducted a Smart Tan training class |
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WHAT WENT ON...
Almost 1000 attendees were present from 11 different states Ohio to Florida
EXHIBITS
Over 30 of the industry's best were showing their newest products while educating all attendees one-on-one
SPECIAL GUEST SPEAKERS
Jerry Deveney - Executive Director of Sales, JK North America
Jerry, one of the industry's most well known representatives, delivered a humorous and powerful account of the changes going on in the tanning industry and how it affects the salon owner in his message, Success is a Choice: How to Succeed in the Sun Business
Matt Russell - CEO, International Smart Tan Network
In his message, Market Growth Through Consumer Education, Matt discussed the overall well being of our industry and the ITA's role. Check out these websites:
www.tanningtruth.com
www.smarttan.com
www.sunshinevitaminalliance.org
Or call for the latest copy of Real Magazine.
Scott Eggers - Training Team Leader, Australian Gold, Inc. &
Stacy Woolf - National Sales Director, Looking Fit Magazine
In this all new marketing segment, salons got the freshest ideas on retailing strategies and marketing their salons via print, electronics & the web.
GRAND PRIZES
18 TOTAL GRAND PRIZES WERE GIVEN AWAY. THE TOP 3 WERE:
Egoline Affinity 500 Tanning Bed (from JK North America) - Winner: Ryan Noble, City Tan, Huntington WV
Modular Tanning Room (from Walls + Forms) - Winner: Rinda Irving, Electric Rayz Day Spa, Winnabow NC
Norvell NT2000 Spray Tan Kit (from Norvell) - Winner: Lori & Justin Andren, Sun Splash Tanning, Kernersville NC
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